Itte: Packaging
Name: itte: “go noodles”
Brief: Create a sustainable packaging solution for a new brand
Project description: itte was developed for individuals and families who are always on the go. They love instant noodles and believe in authentic Japanese flavours that are guilt free so that you can keep moving and enjoy life. They’re also passionate about the environment and believed there could be a better solution to the abundance of plastic packaging currently being used for instant noodle products
For noodle lovers who want convenience and taste but not at the expense of their health and the environment.
One of the many ways to say “go” in Japanese, itte encourages you to keep moving but with a great tasting meal to accompany you. A different take on the phrase “go nuts”, itte introduces bright, fresh and bold flavours that people of all ages can go noodles for.
The logo is made up of symbols that represent a bowl of ramen which also spells the word “itte”: noodles for the “i”, the chopsticks for the “tt”, and the recognizable narutomaki topping for the “e.”
